Providing market intelligence for more than 35 years

In The News

Smarter Entrepreneurs Finding Smaller Sector Opportunities From Smart Homes

DT currently estimates that automation devices currently only form a small slice of the overall smart home market pie. According to MarketsandMarkets, the global home automation and control market was worth €5.18 billion in 2013 and is expected to reach €11.6 billion by 2020; and the market is projected to grow at an estimated compound annual growth rate (CAGR) of 11.36% between 2015 and 2020.

“Central to success in appealing to consumers will be ease of set-up and interconnection across devices, but also pervasive distribution,” the report adds. “Parks Associates claim that during the 2014–15 holiday season multiple retailers in the USA expanded their shelf space devoted to smart connected devices, with most notably BestBuy allotting over 75 square meters in some locations to its connected home initiative.”

From the article "Smarter Entrepreneurs Finding Smaller Sector Opportunities From Smart Homes" by Freddie Dawson.

Previously In The News

Amazon, Best Buy, Google may soon sell home smart devices with ‘hacker-safe’ label

A 2023 study by research firm Parks Associates found that nearly 75% of U.S. households with internet service were concerned about the security of their personal data, while 54% reported experiencing...

Parks: Subscription Streaming Services Turn to Bundling to Drive Acquisition, Retention

New Parks Associates consumer data finds entertainment services lead the subscription economy for U.S. internet households, including 89% subscribing to a streaming video service, 32% subscribing to a...

FAST30 2024: The Movers and Shakers in the Free Ad-Supported Streaming TV Arena

During the April NAB Show 2024, Parks Associates said its research found that half of U.S. video-viewing households now watch FAST channels on a regular basis. From the Media Play News article, "FA...

Charter, Paramount strike carriage deal, includes ad-supported BET+, Paramount+

In a recent column on StreamTV Insider, Parks Associates Director Eric Sorensen noted that “telcos are pursuing aggressive options with streaming in order to keep the pay TV business operating for as...