Providing market intelligence for more than 35 years

In The News

Smartphone-connected cars could be the next big thing in 2016

"Automakers are keying into this demand by embedding connectivity in new vehicle models. Many are also supporting Apple CarPlay and Android Auto -- they do not want these mobile-centric solutions to be differentiators for their competitors," said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates.

From the article "Smartphone-connected cars could be the next big thing in 2016" by IBNlive.com.

Previously In The News

US pay-TV to decline by 27% in 10 years

Parks Associates says its forecast will represent the lowest penetration in a decade, representing a 27% fall. “There has been substantial innovation over the years, but streaming’s debut changed t...

Roku Drops Support for ‘Classic’ Streaming Boxes

When Roku launched its first product in May 2008, it was the first device able to stream Netflix to TVs. The company has since added more than 2,000 channels available through its platform, but older...

Parks: 86m streaming device sales by 2019

“The number of connected CE categories and devices continues to expand as companies look to disrupt the market,” said Stuart Sikes, president, Parks Associates. “The key priorities for our research...

Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...