Providing market intelligence for more than 35 years

In The News

Smartwatch Ownership: Millennials 44%, Non-Millennials 23%

Besides smartwatches, other IoT devices win the attention of millennials. In a survey of 1,300 U.S. adults conducted by Parks Associates for Coldwell Banker, 61% of millennials expressed an interest in smart homes.

Millennials have grown up digital and the Internet of Things is simply adding to their internetworking.

From the article "Smartwatch Ownership: Millennials 44%, Non-Millennials 23%" by Chuck Martin.

Previously In The News

Despite YouTube Music’s Relaunch, YouTube Premium Falls Out of the Top 10 Streaming Services In the U.S.

YouTube’s latest music subscription service is failing to boost YouTube Premium in any substantial way, according to recent research. According to Parks Associates, YouTube Premium — which includes th...

Research: Interest in Home Emergency Systems for Consumers Over 50

Parks Associates research shows that 50 percent of consumers ages 50 and older in U.S. broadband households are very interested in an emergency panic button service or home emergency system. The inter...

Amidst Dismal Numbers, YouTube Dials Back Its Premium Service

As predicted, very few people wanted to pay up. According to Parks Associates, YouTube Premium – which includes Music Premium – no longer ranks among the top 10 streaming services in the US. Com...

Smart Home Adjacencies: Building the Ecosystem

The smart home is expanding beyond lights, locks, and thermostats to include new products such as smart beds, mirrors, and appliances. “Smart Home Adjacencies: Building the Ecosystem,” a new report fr...