Register

I agree with the Privacy Policy

In The News

Social Networks Becoming A Prime Target For Online Video

September 27, 2006

Tech Web Fully, 55 percent of users of the Web hangouts watch streaming videos, and 21 percent download video, Parks Associates said. In addition, people who visit these sites at least once a week are six times more likely to download movies and TV shows, and 1.5 times more likely to watch streaming video than Web users who don't visit these sites.

As a result, the networks are growing in importance as a market for free video streaming backed by advertisements and the online sale of films and TV programs, Michael Cai, director of broadband and gaming at Parks Associates, said in a statement.

From the article "Social Networks Becoming A Prime Target For Online Video," By Antone Gonsalves,

Previously In The News

First Roku CMO Aims to Keep Message Simple in Critical Year

Roku, which sells the eponymous set-top box that brings streaming video and apps to TVs, was founded in 2002. But it rose to prominence only in the past several years, as consumer appetite for stre...

Parks Associates Sr. Research Analyst Heather Way to present State of the Market at Digital Asset Management Conference

Parks Associates' Sr. Research Analyst Heather Way will present the keynote "New Paths to the Connected Consumer: Multiscreen Experiences and User Interaction," Wednesday, February 27, 10:00 a.m. a...

Apple’s Siri: Loved, But Underused

Parks Associates, a research firm, has released the results from its Apple iPhone Siri Users study, which finds that Siri is primarily used to make phone calls and send text messages. The report fo...

Roku Tees Up $12M Holiday Campaign to Compete With Apple TV, Xbox One

Roku need not look far to see the danger. TiVo once had the best brand and best technology in the space, but was reduced to also-ran status by a glut of good-enough DVRs distributed by cable and sa...

‹
1
2
...
13
14
15
16
17
18
19
...
41
42
›