Register

I agree with the Privacy Policy

In The News

Some New Data Emphasizes The Drift To OTT Viewing

May 14, 2014

Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up those quarters for PC viewing of videos, time spent fell from 8 hours in 2013 to 6.2 hours in the first quarter of 2014.

“In addition to smart TVs, Blu-ray players and game consoles, consumers are also buying streaming media players and devices such as Google's Chromecast,” stated Brett Sappington, the Parks director of research. “Pay-TV providers are making a strong push to extend TV Everywhere to a variety of devices. These trends are converging to displace computer-based video consumption.”

The new Parks research says 81% of U.S. broadband households watch video on a TV and only 60% on a PC, 31% on a smartphone and 28% on a tablet. The only device with any significant decline in the last year is the PC.

From the article, "Some New Data Emphasizes The Drift To OTT Viewing" by P.J. Bednarski.

Previously In The News

CE Shoppers Are Showroomers

Retailers looking to capture more of the consumer electronics market would be wise to embrace — rather than fight — the use of smartphones. According to Parks Associates, 25% of CE buyers said...

Many Consumers Prepped for Mobile Holiday Shopping

In another study, by Parks Associates, a quarter of consumers were found to be using mobile commerce apps to help with in-store purchase decisions. In that study, the top categories for mobile shop...

Over The Top: Big, Diverse Disruptive Force

But also, Parks Associates also reports this week that 46% of all broadband households also have a game console connected to the Internet and 28% use it as their primary connected device. And of th...

As Over-The-Top Viewing Grows, Those Users Spend More On Video

More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional o...

‹
1
2
...
23
24
25
26
27
28
29
...
46
47
›