Register

I agree with the Privacy Policy

In The News

Some New Data Emphasizes The Drift To OTT Viewing

May 14, 2014

Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up those quarters for PC viewing of videos, time spent fell from 8 hours in 2013 to 6.2 hours in the first quarter of 2014.

“In addition to smart TVs, Blu-ray players and game consoles, consumers are also buying streaming media players and devices such as Google's Chromecast,” stated Brett Sappington, the Parks director of research. “Pay-TV providers are making a strong push to extend TV Everywhere to a variety of devices. These trends are converging to displace computer-based video consumption.”

The new Parks research says 81% of U.S. broadband households watch video on a TV and only 60% on a PC, 31% on a smartphone and 28% on a tablet. The only device with any significant decline in the last year is the PC.

From the article, "Some New Data Emphasizes The Drift To OTT Viewing" by P.J. Bednarski.

Previously In The News

Mobile Wallets & Passing 100 Million Users

Twenty percent of all smartphone owners already used at least one mobile location service or mobile wallet in 2013, according to the Parks Associates study Transforming Commerce: Mobile Wallets and...

A Mini Trend For Short Shorts

Indeed it’s just as likely that the new “MTPE” exists so that NBC can point to some forward momentum for the show, which is now meandering on Sunday morning in the Nielsens. But for a brand like NB...

Ultra HDTV Growth Should Soar In A Decade

Ultra HDTV sets are steadily growing -- but they won’t reach a dominant majority of U.S. TV homes that currently have HDTV for another decade. Market researcher Parks Associates says by 2024 to...

Over The Top Services Outpace Pay TV

According to a recent Parks Associates survey, reported by Joseph Palenchar, a total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content...

‹
1
2
...
24
25
26
27
28
29
30
...
41
42
›