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Some New Data Emphasizes The Drift To OTT Viewing

May 14, 2014

Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up those quarters for PC viewing of videos, time spent fell from 8 hours in 2013 to 6.2 hours in the first quarter of 2014.

“In addition to smart TVs, Blu-ray players and game consoles, consumers are also buying streaming media players and devices such as Google's Chromecast,” stated Brett Sappington, the Parks director of research. “Pay-TV providers are making a strong push to extend TV Everywhere to a variety of devices. These trends are converging to displace computer-based video consumption.”

The new Parks research says 81% of U.S. broadband households watch video on a TV and only 60% on a PC, 31% on a smartphone and 28% on a tablet. The only device with any significant decline in the last year is the PC.

From the article, "Some New Data Emphasizes The Drift To OTT Viewing" by P.J. Bednarski.

Previously In The News

Chromecast Popular, Not Often Used

Easy to use and relatively inexpensive, Google’s Chromecast streaming media device caught on quickly with consumers, but it doesn’t hold much staying power when it comes to consistent usage. Ac...

Chromecast, Cheap, Efficient And Now Challenged

So, from what it appears, or at least as it’s written, the early adoption of Chromecast by American consumers has now cooled significantly, or at least that’s the word from Parks Associates in a wi...

Consumers Concerned About IoT Data, Privacy

The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption. Nearly...

Digital Video Views On Rise

Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. Parks Associates says U.S. broadband households spend on average 1.3 hours per week watching...

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