Providing market intelligence for more than 35 years

In The News

Sony Goes All In on PlayStation

Sony has also been trying to make the PS4 a set-top box. Channel packages for its PlaySation Vue streaming-TV service start at $30 a month in some places and include programming from U.S. broadcast networks and cable favorites such as ESPN, the Food Network, and HBO. Sony said on Oct. 27 it will make Vue, which is accessible on its consoles as well as devices from Amazon.com, Google, and Roku, available on its high-end TVs.

These diversification efforts are far from guaranteed. Vue, which was introduced in the U.S. in March, has about 100,000 subscribers, a sliver of comparable streaming services such as Dish Network’s Sling TV, which researcher Parks Associates says has about 1 million subscribers. 

From the article "Sony Goes All In on PlayStation" by Bruce Einhorn.

Previously In The News

HBO Max debuts without the two most popular streaming platforms, Roku or Amazon

Roku and Amazon are the two largest streaming platforms, by far, with a combined 33% market share, according to Parks Associates, and Max isn't available on either. It is viewable on the two way small...

Sensory Powers New Voice-Enabled Farberware Microwaves

“Smart appliance adoption is growing among US broadband households. Thirteen percent of US broadband households now own a smart appliance and smart microwaves are a leading category. Voice control is...

Research: Parks Associates Explores Consumer Adoption Of Energy Management Solutions

A new white paper from Parks Associates, Home Energy Management: Driving Consumer Engagement and New Revenue, reveals 20 percent of U.S. broadband households report the Covid-19 pandemic has increased...

Research: Sony’s Share Of Smart TV Purchases Grew In 2021

Parks Associates shares its latest Consumer Insights Dashboard, which tracks adoption, purchases, and demand across most common consumer electronics products “Samsung continues to lead smart TV ado...