Providing market intelligence for more than 35 years

In The News

Sports streamers are keeping more subscribers after seasons end

New data from Parks Associates shows use of sports streamers is on the rise.

For a long time, sports leagues were leery of streaming platforms, knowing they could make more revenue by putting games on broadcast or cable TV channels as they had for decades. But new data from Parks Associates shows that customers are increasingly willing to use sports streaming services, and that will help convince leagues even further that doing business with streamers is in their long-term interest.

Parks reports that two-thirds of sports streaming service customers keep their subscriptions after seasons end. More than half of customers who cancel those subscriptions say they’re very likely to re-subscribe in the future.

Parks’s data shows conclusively that viewers are more willing than ever to follow live sports to streaming, and that they will stay with those services even if they can’t necessarily watch live games year-round.

From the article, "Sports streamers are keeping more subscribers after seasons end" by David Satin

Previously In The News

2023 CEDIA Shares: PowerHouse Alliance

According to Parks Associates, 30 percent of US broadband households live in multi-dwelling unit (MDU) housing and there are 700K multifamily properties in the United States. From the article, "202...

Indie cable ops prep to launch mobile via NCTC pact

It also fits a wider trend. Speaking on a separate panel here, Parks Associates President and Chief Marketing Officer Elizabeth Parks cited research that the use of home Internet/mobile bundles have g...

Report: CE State Of The Industry 2023

Not everyone is so sanguine about an H2 recovery, however. “With inflation touching virtually every category, spending on consumer electronics may not be a top priority at present,” argues Sarah Lee,...

The technological goal of MLS to world football

It is worth cross-checking this data with another from the Parks Associates consultancy : annual revenue from subscription to OTT sports platforms (transmission of video and audio content over the Int...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive