Providing market intelligence for more than 35 years

In The News

Sprint Offers Amazon Prime Sub To Customers Fayette Advocate

"Amazon Prime is another example of the innovative options that Sprint delivers every day to its customers", said Marcelo Claure, Sprint's CEO, in a statement. 

Sprint also said that the Amazon Prime add-on offer will also give its customers the flexibility of trying out the Prime service and terminating its subscription any time they want. 

"The mobile entertainment era is in prime time", said Harry Wang, director-Mobility Research at Dallas-based technology consulting firm Parks Associates. This is useful for people who want a Prime membership for the three months leading up to the Christmas season or if you're going on Spring Break and need to keep the kids entertained. 

From the article "Sprint Offers Amazon Prime Sub To Customers Fayette Advocate" by Gene Daniel.

Previously In The News

FAST30 2024: The Movers and Shakers in the Free Ad-Supported Streaming TV Arena

During the April NAB Show 2024, Parks Associates said its research found that half of U.S. video-viewing households now watch FAST channels on a regular basis. From the Media Play News article, "FA...

Charter, Paramount strike carriage deal, includes ad-supported BET+, Paramount+

In a recent column on StreamTV Insider, Parks Associates Director Eric Sorensen noted that “telcos are pursuing aggressive options with streaming in order to keep the pay TV business operating for as...

Research: Bundles driving acquisition and retention

Parks Associates, in partnership with Bango, has released  its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry...

Broadband Forum celebrates 20 years of revolutionary device management standard

“Demand and purchase intentions continue to grow for advanced devices such as doorbells, door locks, and networked cameras but this is creating a complex and challenging consumer home network,” said E...