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In The News

Sprint Teams Up With Amazon For Monthly Prime Deal

Sprint cites Parks Associates, a market research firm, for stats on smartphone users, stating that 68 percent of smartphone owners listen to streaming music daily, while 71 percent watch short video clips and 40 percent of users watch long-form streaming video clips like TV shows and movies on a daily basis.

From the article "Sprint Teams Up With Amazon For Monthly Prime Deal" by Dora Grote.

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60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services

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For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...

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