Providing market intelligence for more than 35 years

In The News

Stay Secure or Spy on the Dog: Xfinity Home Adds 24/7 Video Recording

According to Parks Associates, security cameras are the most popular smart home devices, and more than 40 percent of people who own one access the devices daily or almost daily through an app.

So Xfinity Home customers obsessed with watching what the dog is up to are probably going to be happy to hear that Comcast has unveiled 24/7 video recording today. Oh, and the security benefits of the add-on will probably please them as well. It's a cloud- and motion-based video monitoring solution, and the operator reports that it is the nation’s largest residential home security provider to offer a continuous video recording service.

From the article "Stay Secure or Spy on the Dog: Xfinity Home Adds 24/7 Video Recording" by Laura Hamilton.

Previously In The News

Is the Future of Smart TVs Ad-Supported?

As Elizabeth Parks, President and CMO of Parks Associates, details on a LinkedIn post mulling over the recent buyout of Vizio by Walmart: “For TV manufacturers and smart TV platform owners alike, t...

New Strategies For Growth: Insights From The PowerHouse Alliance

According to Parks Associates, smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices. Additionally, as we are seeing smart h...

Smart Technology for a superior customer experience

In a recent Parks Associates study, residents consistently provided higher ratings for properties that provided smart home devices versus those that didn’t. Roughly 74% of participants* rated energy s...

60% Consumers Trust Self-Monitored Home Security, Survey by Parks Associates Reveals

Recent findings from Parks Associates indicate a significant shift in consumer attitudes towards home security, with a majority now leaning towards self-monitored systems over traditional, professiona...