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Stream TV or Pay for Cable: Which Is the Better Choice?

According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four.

From the article, "Stream TV or Pay for Cable: Which Is the Better Choice?" by Kourtnee Jackson and Ty Pendlebury

Previously In The News

Parks: The role of TV in the home is evolving

Parks Associates estimates smart TV penetration will reach 57% in Western Europe this year. This growth comes as the connectivity rates for smart TV are also increasing; in the US, 82% of smart TV...

Meet the sometime-streamer: TV watchers who sign up for one show — then cancel

Because canceling something online can be so easy, you tend to see higher cancellation rates across the streaming TV industry, said Glenn Hower, a senior analyst at the market research firm Parks Asso...

European smart home market awakens

According to Parks Associaties in their new report IoT Connectivity in Europe: Value of Connected Products, companies in this space across the globe are exploring strategies to overcome market inhibit...

Netflix raises prices on U.S.-based plans

Beyond its immediate effect on subscribers, the price increase foreshadows a future in which the streaming video market is dominated by a handful of players that have captured the majority of a family...

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