Providing market intelligence for more than 35 years

In The News

Streaming in 2025 Isn’t the Bargain It Used to Be

A recent Parks Associates report found that nearly half of U.S. households subscribe to five or more streaming video services, and 23% subscribe to eight or more.

The bottom line? Cutting the cord can still save you money, but it’s no longer the slam dunk it used to be. According to Parks Associates, 58% of U.S. internet households now identify as "cord-nevers" or "cord-cutters," but many are running into the same frustrations that made them leave cable in the first place. Growth in streaming has slowed, and churn is up – a sign that this model isn’t as easy or affordable as it once promised.

From the article, "Streaming in 2025 Isn’t the Bargain It Used to Be" by Suzanne Kantra

Previously In The News

3 Reasons Amazon's New Prime Video Doesn't Threaten Netflix

Netflix has some of the most loyal customers among streaming video services. While 52% of U.S. broadband households subscribe to Netflix, just 5% cancelled a subscription (including free trials) in th...

Apple Investor Weekly: iPhone 7 Concerns Hit Stock, Investing $1 Billion In A Chinese Company

Parks Associates research shows that 23% of U.S. smartphone owners also own a smart home device and over three-fourths of those consumers use their smartphone, tablet, or PC to control their smart hom...

Apple TV Doubles Sales But Still Trails Google, Roku And Amazon

This suggests that Apple is actually doing nicely when it comes to its share of just the external set-top box streaming media player market; indeed, Parks Associates reveals that Apple TV is pretty mu...

How Hulu Is Ramping Up To Win And Keep Subscribers

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television’s contract model, can cancel service with a click of the m...