Providing market intelligence for more than 35 years

In The News

Streaming service bundles are a new way to attract subscribers

The demand for over-the-top (OTT) media services exploded when the global coronavirus pandemic forced millions of people to refrain from social gatherings and stringent lockdown measures heavily regulated their outdoor activities. The mass stay-at-home mandate saw an increase in the churn rate of US OTT services which hiked up to 41% in the first quarter of 2020 (during the peak of the pandemic), a 35% increase from last year, according to analyst firm Parks Associates.

“With movie theaters closed and cinematic productions and live events canceled or postponed, services are lacking some high-dollar content at the same time overall video consumption is accelerating,” Steve Nason, Research Director, Parks Associates remarked.

From the article "Streaming service bundles are a new way to attract subscribers" by Jia Jen Low.

Previously In The News

The Glory Days of Sharing Passwords to Stream Free TV May Soon End

According to Bloomberg, industry research firm Parks Associates found that one-third of internet users stream cable TV shows without paying for access, which, the firm estimates, costs cable companies...

Doorbell live-cams fight back against porch pirates filching packages

For years, home security has been relatively expensive, with homeowners paying an average of $44 per month for a professionally installed and monitored system. About 22 percent of U.S. homeowners subs...

Doorbell live-cams fight back against porch pirates filching packages

For years, home security has been relatively expensive, with homeowners paying an average of $44 per month for a professionally installed and monitored system. About 22 percent of U.S. homeowners subs...

Nest, now a Google subsidiary, starts selling video doorbell

Nest’s doorbell, called Nest Hello, marks its first entry into the $334 million video doorbell market, according to 2017 data from research firm Parks Associates. Last month, Amazon announced it had p...

Phone:
972-490-1113
Mailing Address:
5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive