Register

I agree with the Privacy Policy

In The News

Streaming TV Industry Snooping on Viewers at Grand Scale: Report

October 09, 2024

streaming devices

“A major pain point with ad-based streaming is when the ad repeats too many times or viewers seeing ads they don’t feel are relevant to them,” explained Sarah Lee, a research analyst with Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas.

“Just 29% of ad-based streaming viewers feel the ads they see are for products and services that are relevant to them,” she told TechNewsWorld. “CTV players are working on features that will heavily use AI to align ads with household preferences and the content surrounding the ad so that viewers see more relevant ads.”

From the article, "Streaming TV Industry Snooping on Viewers at Grand Scale: Report" by John P. Mello Jr.

Previously In The News

Netgear’s Orbi router family expands range of home Wi-Fi

The Orbi Wi-Fi System was built with the understanding that your internet cable and computer aren’t always located in the center of your home. To compensate for that, the Orbi places one Wi-Fi unit wh...

No First-Quarter Surprise for Netflix Stock

Naturally, the primary growth will come from the international segment of the business – where NFLX continues to invest heavily. "Netflix has vowed to invest over $1.75 billion into more than 90 Eu...

Wireline Substitution: How Much of a Threat Are Unlimited LTE Data Plans?

As wireless providers continue to up their unlimited data plan options, more predictions are flowing around how many wired broadband subscribers might abandon their service in favor of full-on depende...

IoT Research Says More Than 100 Million U.S. Households Don’t Have a Smart Home Device

Broadband operators have heard about the massive opportunities around providing smart home services to subscribers for many years, and while the market is growing, it remains in a nascent stage. Resea...

‹
1
2
...
644
645
646
647
648
649
650
...
714
715
›