Providing market intelligence for more than 35 years

In The News

Study: OTT Streaming Hours Grew by Over 100% Last Year

The company’s data also revealed that TV-connected streaming devices were the most popular for streaming OTT services. Most videos were consumed through devices such as Amazon Fire TV, Roku, and gaming consoles. The Roku, however, proved to be the most popular device with the highest levels of engagement. Notably, Conviva’s data supports a Parks Associates report that also found the Roku to be the most popular streaming device on the market.

From the article "Study: OTT Streaming Hours Grew by Over 100% Last Year" by Sam Cook.

Previously In The News

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

Why Amazon Is The Current King Of The Virtual Assistants

The smart home market is young, but it's growing rapidly as IoT makes its way into virtually every product that can benefit from some level of connectivity. Smart home device ownership in the United S...

HBO Max: Everything to know about HBO's streaming app

But two crucial streaming devices don't have HBO Max. Neither Roku nor Amazon Fire TV devices support HBO Max, even though those devices represent the vast majority of streaming devices in the US. Res...

At CES 2019, Apple finally sets iTunes, AirPlay loose

The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, but Apple trails Roku and Amazon in market share, and it seldom discounts its pri...