Providing market intelligence for more than 35 years

In The News

Study Explains Why Facebook Needs To Work Faster To Stop The Flow Of Fake News

As Facebook CEO Mark Zuckerberg published his manifesto outlining the company’s ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by market research and consultancy firm Parks & Associates suggest that he needs to put this manifesto into action, as quickly as possible.

According to the “360 View: Digital Media & Connected Consumers” study, 29 percent of United States broadband households now get the majority of their news via social media platforms.

“The next generation is embracing online media,” said Glenn Hower, senior analyst at Parks Associates. “Younger consumers, many of whom are passionate about social issues, can find and spread information like wildfire through social media. This is a real problem when inaccurate or unverified reports slip through social media algorithms.”

From the article "Study Explains Why Facebook Needs To Work Faster To Stop The Flow Of Fake News" by http://technology.inquirer.net

Previously In The News

‘You could hear a man’s voice coming from our cameras’: Woman issues warning to everyone who has security cameras

In 2023, Parks Associates claimed that 20% of American households now have video doorbells.  From the article, "‘You could hear a man’s voice coming from our cameras’: Woman issues warning to every...

How to bundle successfully: Insights from leading subscription executives and Parks Associates research

Bango is pleased to announce a groundbreaking new whitepaper. Based on interviews with leading subscription executives and first-party research from Parks Associates, it reveals some of the pain point...

The 2024 Guide to Smart Home Technology for Apartments

In a 2023 SmartRent and Parks Associates survey, 79% of apartment residents said they wanted seamless connectivity, and 48% said they’d pay $79.99 monthly for 1 gigabit WiFi service. From the Smart...

Vantiva Launches Smart Security Camera for Self-Storage

“Consumers are increasingly willing to pay for video features and coming to expect always-on monitoring. For example, video doorbells are now the most common smart home devices, with 22% of households...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive