Providing market intelligence for more than 35 years

In The News

Study: Pay-TV Declines As Hybrid & Free Streaming Models Rise

There’s a massive change in the media industry as legacy pay-TV services are declining and streaming options are rising; however, these companies are shifting to meet consumer’s needs, according to Parks Associates report Video Delivery: Maximizing Efficiency and Monetization.

From the article, "Study: Pay-TV Declines As Hybrid & Free Streaming Models Rise" by Raymond McCain

Previously In The News

Caregiver Apps: Four Ways to Boost Adoption Rates

Caring for sick or aging loved ones is a big job. Keeping up with medication schedules, communicating with healthcare providers, learning about disease management, helping with day-to-day tasks — it c...

Most people want their car to connect to the Web

40 million people are already driving cars with some connected features, most of them connecting through your smartphone. Plus, 64% of people who have a broadband connection at home want a built-in co...

Smartphones driving consumer demand for connected cars to an all-time high

According to new Parks Associates research published ahead of the 2016 International Consumer Electronics Show (CES), 44% of car owners in US broadband households already have some a connected car fea...

Netflix Beware, Hulu Is the Dark Horse That Will Take Over 2016

On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...