There’s a massive change in the media industry as legacy pay-TV services are declining and streaming options are rising; however, these companies are shifting to meet consumer’s needs, according to Parks Associates report Video Delivery: Maximizing Efficiency and Monetization.
From the article, "Study: Pay-TV Declines As Hybrid & Free Streaming Models Rise" by Raymond McCain
“Costs for content producers and networks continue to rise faster than the general inflation rate,” said Brett Sappington, senior director of research, Parks Associates, in an e-mail interview. “As lo...
According to Parks Associates, consumers are struggling with rising technical issues brought on by DIY smart home devices. This struggle opens up opportunities for the professionally installed smart h...
"Interoperability continues to be a leading challenge for the smart home industry," said Chris O'Dell, Parks research associate. "Nearly 75 percent of consumers who intend to purchase a smart home dev...
Finley said Fox is happy with the number of subscribers Fox Nation has after one year, although the company won’t release any statistics. The market research firm Parks Associates estimates that it ha...
