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Study: Roku is the Most Popular Brand of Streaming Players

August 04, 2024

Cord Cutters News

Tech Ecosystem Dashboard

Roku is the most popular brand of streaming media players, according to a study from the Tech Eco System Dashboard from Parks Associates.

“Historically, Amazon and Roku have dominated the streaming media player market, and our research shows their dominance continues,” said Sarah Lee, Research Analyst, Parks Associates. “Other competitors such as Apple and Google have held on to their respective shares but do not show much growth as of yet.”

“Today, smart TVs are much more affordable, as are streaming media players,” Lee said. “These devices offer consumers cost-effective solutions as well as an ecosystem-consistent experience.”

From the article, "Study: Roku is the Most Popular Brand of Streaming Players" by Raymond McCain

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Analyst Parks Associates announced just a couple of weeks ago that according to its estimates, Roku is increasing its lead in the streaming media player landscape, now accounting for 37 percent of str...

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