Providing market intelligence for more than 35 years

In The News

Study: Roku is the Most Popular Brand of Streaming Players

Roku is the most popular brand of streaming media players, according to a study from the Tech Eco System Dashboard from Parks Associates.

“Historically, Amazon and Roku have dominated the streaming media player market, and our research shows their dominance continues,” said Sarah Lee, Research Analyst, Parks Associates. “Other competitors such as Apple and Google have held on to their respective shares but do not show much growth as of yet.”

“Today, smart TVs are much more affordable, as are streaming media players,” Lee said. “These devices offer consumers cost-effective solutions as well as an ecosystem-consistent experience.”

From the article, "Study: Roku is the Most Popular Brand of Streaming Players" by Raymond McCain

Previously In The News

CES 2024 Signals Tightening Smart TV OS Race

New data from Parks Associates released at CES confirmed what VIP+’s own deep dive had already indicated: Samsung’s Tizen was still the clear leader in the third quarter of 2023, capturing 35% of the...

Parks: Average U.S. Internet Home Had 17 Connected Devices in 2023

The average U.S. household with internet access had 17 connected devices in 2023, according to new data released Jan. 10 at CES 2024 in Las Vegas by Parks Associates. The tally is based on consumer re...

2024 State Of The Industry: Guarded Optimism

“Companies will continue to adapt by finding new suppliers, adjusting product pricing, managing inventory more efficiently, and possibly rethinking entire supply chain strategies,” reports Elizabeth P...

Alliance Raises Curtain on Wi-Fi 7

“Novel generative AI applications that require high throughput will benefit from Wi-Fi 7’s fast speeds,” added Kristen Hanich, an analyst at Parks Associates, a market research and consulting comp...