Providing market intelligence for more than 35 years

In The News

Study Shows About 80 Percent Of U.S. Spanish-Language HHs Subscribe To One Or More OTT Video Services

A new report from Parks Associates indicates that bilingual Spanish-language broadband households in the U.S. are more likely to have pay TV and OTT video service subscriptions than the average U.S. broadband household. In the survey of U.S. broadband households where Spanish is spoken daily, Parks reports that 89 percent of these households have a pay TV subscription and more than 75 percent subscribe to at least one OTT video services. Among average U.S. broadband households, 84 percent reportedly subscribe to pay TV, and roughly two-thirds subscribe to an OTT service.

From the article "Study Shows About 80 Percent Of U.S. Spanish-Language HHs Subscribe To One Or More OTT Video Services" by Laura Hamilton.

Previously In The News

Briefs: Vecima, Coriant, Holistic Labs

"Supporting connected consumers is increasingly costly given the growing number of devices in broadband households and the growing technical complexity of these households. Parks Associates research s...

Trends Impacting Premium Pay-TV Services

While a variety of global technology and market trends are reshaping the face of the TV industry, some have a unique impact on the design, marketing, and uptake of premium services. Those that involve...

Broadband’s Growing Role In Connected Health Solutions

According to Parks Associates, about 80 percent of caregivers in U.S. broadband households spend more than an hour a day performing their care-giving tasks. And in recent research Parks did with AARP,...

How Many Consumers Actually Have VR Headsets?

Parks Associates released new consumer research this week showing that 2 percent of U.S. broadband households, or 2.3 million households, own a virtual reality headset. The survey of 10,000 U.S. broad...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive