Providing market intelligence for more than 35 years

In The News

Study: US net subs favour fibre SPs

Parks Associates’ new consumer study, Home Internet Evolution: 5G Competition and Value-Added Services, finds that fibre and mobile services score the highest regarding consumer value perceptions of their Internet service, especially on cost. Sixty-six per cent of subscribers with a fixed wireless access (FWA) plan from a mobile provider – also known as 5G or LTE home Internet service – consider their plans to be at a fair or good price, while 62 per cent report that it is easy to contact someone for customer service or technical support. Among fibre subscribers, 51 per cent feel they receive their service at a fair price, compared to just 35 per cent of cable subscribers.

Home Internet Evolution: 5G Competition and Value-Added Services, a consumer survey of 8,000 Internet households, addresses consumer perspectives on fibre and gigabit speeds impacting their choice of Internet service provider and service tier. It also identifies which value-added services resonate with end-users and their impact on satisfaction and retention.

“Consumer attitudes towards fibre Internet and MNO (mobile network operator) FWA are both highly positive, with more consumers confident in fibre than 5G home Internet,” advises Kristen Hanich, Director of Research, Parks Associates. “Consumers widely perceive these Internet plans are of a higher quality than existing technologies, including cable. High net promoter scores (NPS) among current subscribers suggest that word-of-mouth is creating favourable perceptions, in addition to advertising and marketing campaigns, which is critical in this era where consumer value perceptions are driving behaviour.”

“Incumbent ISPs in previously uncompetitive markets are most at-risk from growing awareness of MNO FWA plans,” Hanich adds. “They must be prepared to face an increasingly competitive market as additional FWA capacity comes online.”

From the article, "Study: US net subs favour fibre SPs" from Advanced Television

Previously In The News

Nearly half of iPhone users own a connected health device

Forty-nine percent of iPhone owners and 34 percent of Android owners who are the head of a U.S. broadband household own at least one connected health product, according to new research from Parks Asso...

Share A Netflix Password, Go To Jail?

According to a study done by Parks Associates in 2015, 57% of U.S. households access an over-the-top video account, meaning streaming services like Netflix, Hulu or HBO Go, but 11% of Netflix subscrib...

Smart Home Service

Automated smart home systems are a growing trend among mainstream consumers; in fact, according to Parks Associates, 48 percent of U.S. broadband households intend to buy at least one smart home devic...

Video Entertainment Spending Drops in the US

According to the research firm, there has also been a decline in multiplatform usage among households, as use rates on individual screens declined despite the fact that overall video viewing has held...