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Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

August 23, 2023

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churn

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

The numbers from Civic Science are reinforced by new data from Parks Associates, which shows the average annualized subscriber churn rate for streaming customers now stands at 47%. That means almost half of streaming users have canceled or will cancel a service at some point in 2023, and the need to cut household expenses is the most frequent reason given for ditching a streamer.

From the article, "Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason" by David Satin

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Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

Previously In The News

Parks Associates Study Finds 30% of Security Dealers Sold DIY Systems in 2023

Analysis: Viewers crave streaming simplicity not more fragmentation

IRobot faces a murky future amid rising Roomba competitors

Energy, security, automation: Converging into peace of mind

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