Providing market intelligence for more than 35 years

In The News

Super Bowl Commercials: Check Out All The Best Ads From Sunday

The game has set audience records four times since then, the last being Super Bowl XLIX, watched on NBC by 114.4 million viewers in 2015.

Below are all the ways you can tune in.

Denver-area residents will get a better Fox signal than people who live west of Lookout Mountain because Fox uses a directional antenna to shoot the broadcast toward downtown.

If you want to watch this showdown of football titans from your iPad, iPhone, or Apple TV, as always there are a few ways to do so.

"The idea was that no pay-TV subscription meant no ESPN and regional sports networks", said Glenn Hower, senior research analyst with Parks Associates.

From the article "Super Bowl Commercials: Check Out All The Best Ads From Sunday" by Cris De Lacerda.

Previously In The News

State of the Market: How Smart Home Integration Fuels the Security Market

Parks Associates’ latest research underscores this trajectory, revealing that nearly half of internet households now integrate security solutions, including networked cameras and video doorbells. A...

Parks: Roku Most-Used Streaming Media Device

Roku is the most popular brand of streaming media players, followed by Amazon’s Fire TV, according to new data from Parks Associates. “Historically, Amazon and Roku have dominated the streaming med...

Thinking About Buying a Roku? Study Says This Streaming Media Player is Most Popular

A recent report from Parks Associates, titled the Tech Ecosystem Dashboard, indicates that Roku is the most frequently used brand of streaming media players (SMP), with Amazon following closely behind...

Smart TV OS exerts more influence on viewing, discovery

According to survey data from Parks Associates streaming media players have increased their market share in U.S. households, with 46% of internet households owning at least one.  Roku and Amazon’s...