Providing market intelligence for more than 35 years

In The News

Super Bowl Commercials: Check Out All The Best Ads From Sunday

The game has set audience records four times since then, the last being Super Bowl XLIX, watched on NBC by 114.4 million viewers in 2015.

Below are all the ways you can tune in.

Denver-area residents will get a better Fox signal than people who live west of Lookout Mountain because Fox uses a directional antenna to shoot the broadcast toward downtown.

If you want to watch this showdown of football titans from your iPad, iPhone, or Apple TV, as always there are a few ways to do so.

"The idea was that no pay-TV subscription meant no ESPN and regional sports networks", said Glenn Hower, senior research analyst with Parks Associates.

From the article "Super Bowl Commercials: Check Out All The Best Ads From Sunday" by Cris De Lacerda.

Previously In The News

TV Everywhere Reaches 40% Of US Pay-TV Consumers

MUMBAI: Usage of authenticated video viewing, or TV Everywhere, reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates. The percentage of r...

33% Of US Net Households Pay To Stream Music: Amazon Prime Music Surges 50% To #1, Spotify #2

28% of broadband households indicated that they subscribe to Amazon Prime Video, so the number of streaming music subscribers likely reflects actual usage of the streaming music portion of Amazon's se...

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...

HTC Vive: Admits To "Shipping Issues"

First IoT Purchase? Security Cameras. Internet-connected security cameras are likely the first smart home purchase consumers make. So says a report from Parks Associates which notes that 9 percent of...