Providing market intelligence for more than 35 years

In The News

Super Bowl Commercials: Check Out All The Best Ads From Sunday

The game has set audience records four times since then, the last being Super Bowl XLIX, watched on NBC by 114.4 million viewers in 2015.

Below are all the ways you can tune in.

Denver-area residents will get a better Fox signal than people who live west of Lookout Mountain because Fox uses a directional antenna to shoot the broadcast toward downtown.

If you want to watch this showdown of football titans from your iPad, iPhone, or Apple TV, as always there are a few ways to do so.

"The idea was that no pay-TV subscription meant no ESPN and regional sports networks", said Glenn Hower, senior research analyst with Parks Associates.

From the article "Super Bowl Commercials: Check Out All The Best Ads From Sunday" by Cris De Lacerda.

Previously In The News

Netflix and Amazon Subscribers Stick Around the Longest, While This Service Has the Least Loyal Customers

Netflix and Amazon, two of the oldest streaming services around, have subscribers that are willing to stick around the longest, with an average duration of more than four years, according to a stu...

Will Prime Video, Netflix, Disney+ Be the Only Streamers Left Standing in 10 Years?

New data from Parks Associates shows Netflix and Prime Video users have the greatest subscription loyalty of any streamers. New data released by Parks Associates shows that Netflix and Prime Video...

Parks: Netflix, Prime Video Have the Longest-Running Subscribers at More Than Four Years

Despite the ongoing challenges of subscriber churn affecting all streaming video platforms, industry pioneers Netflix and Prime Video have the most loyal subs — averaging more than four years with...

The Smart Money: Residential Trends and Consumer Insights

Parks Associates's latest research shows 31% of U.S. households have a home security system and about 10% of all U.S. households have DIY-installed systems. These statistics, based on research conduc...