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Survey: Internet-Only TV Households Reach 17%

In related news, Parks Associates recently reported that the rate of cancellations for internet (a.k.a. OTT) video services among U.S. broadband households has held steady over the past three years at approximately 18%.

Parks pegs the average subscription length at 30 months overall and says “OTT service penetration” is starting to plateau at around 65% among U.S. broadband households. The three top streaming services — Netflix, Amazon, and Hulu — are the most stable in terms of “churn rates.”

From the article "Survey: Internet-Only TV Households Reach 17%."

Previously In The News

The Top Retailers in Home Entertainment 2019: The Golden 12

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Research: 310 Million Global Connected Households to Have at Least One OTT Service by 2024

More than 310 million connected households will at least one OTT service by 2024, according to a new report from Parks Associates. The report, OTT Video Services: Disruptive Globalization, estimate...

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...

Is Streaming Fragmentation Reviving Piracy?

Twenty-three percent of respondents also said that they thought piracy was “OK,” a jump from 14% in 2019, when the streaming market was less saturated, according to MediaPost’s reporting of Parks...

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