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Survey: Streaming Service Churn Rates Hit 44%

December 17, 2021

Churn has long been an issue in the streaming market. For streaming service providers, it’s a problem to be overcome. For subscribers, it’s a fact of life. The latest word out from Parks Associates pins down just how big an issue churn in streaming is, noting that streaming service churn rates are now up to 44%.

From the article "Survey: Streaming Service Churn Rates Hit 44%" by Steve Anderson.

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According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

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According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...

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About Parks Associates

Survey: Streaming Service Churn Rates Hit 44%

Previously In The News

Can Traditional TV Keep Up In A Digital-First World?

Report: Viewers Say Churn is Based on Lack of New, Original Content

Voice shopping in retail expected to grow to $40 billion by 2022

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

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