Providing market intelligence for more than 35 years

In The News

Survey Says: The Future of Smart Homes and Appliances Has Arrived

According to researchers at Harvard University, Americans spent nearly $420 billion on home improvements and repairs in 2020, as households modified living spaces for work, school, and leisure in response to the pandemic.

Research from Parks Associates found that one-third of smart device owners increased usage of their devices during the pandemic, including owners of smart door locks, all-in-one camera-based security devices, smart smoke/CO detectors, smart video doorbells, smart plug/adapter modules, smart light bulbs, and smart thermostats. While it’s too early to forecast whether consumer adoption of home automation and control systems will continue to climb at such a fast pace in a post-pandemic world, what’s easier to predict is the ongoing demand to address continuing connectivity, data privacy, and security concerns.

From the article "Survey Says: The Future of Smart Homes and Appliances Has Arrived" by Brent Tomkins. 

Previously In The News

Dish’s Sling Seen Passing 1 Million Users in Cord-Cutting Race

The milestone puts Sling TV ahead of Time Warner Inc.’s HBO Now in total subscribers, according to Brett Sappington, an analyst with Parks Associates, which bases its information on consumer surveys a...

OTT Growth Spreads Across Services

Parks notes that rising stars like Showtime and CBS are making big plays to capture market share in OTT. And MLB.TV has seen increases through partnerships, such as T-Mobile’s offering of a free subsc...

Top Smartwatch Daily Activities: Fitness Tracking, Notifications

The idea of consumers treating smartwatches as voice communication devices to make and receive phone calls hasn’t quite materialized. Rather, smartwatches are being used more as devices for activit...

Sony Goes All In on PlayStation

Sony has also been trying to make the PS4 a set-top box. Channel packages for its PlaySation Vue streaming-TV service start at $30 a month in some places and include programming from U.S. broadcast ne...