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SVOD Success With Daily, Weekly, and Monthly Active Users

July 11, 2024

streaming devices

A recent study by Parks Associates shows that 76% of U.S. households have at least one video streaming service, and according to nScreenMedia, the average subscriber has more than 3 services. That said, not every service needs to be the daily destination to be a successful one for consumers.

From the Brightcove article, "SVOD Success With Daily, Weekly, and Monthly Active Users" by Eric Knutson

Previously In The News

Connected TV Takes Center Stage in Internet of Things at Home

As live TV viewing continues its decline, so-called over-the-top video continues to grow, according to the study TV Everywhere and the New World of OTT by Parks Associates. Global OTT video service...

Roku Benefits From Streaming's Rise

More than a fifth (21%) of U.S. broadband households with a connected electronics device are using it for streaming media, up from 12% last year. Moreover, usage of connected gaming consoles and DVRs...

Netflix, Newbies Among Top OTT Services

According to estimates from Parks Associates’ most recent “OTT Video Market Tracker,” the top video streaming service (based on number of subscribers) is Netflix, followed by Amazon Video and Hulu. Be...

OTT Service Forecast To See Sharp Growth In Next 5 Years

Over-the-top video platforms continue to see sharply higher new business and usage -- and will see rapid growth in five years. Parks Associates says nearly 60% of U.S. broadband homes have used at le...

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