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SVODs Are Hot, But Subscribers Are Still Fickle: Survey

April 21, 2016

You might think the generation that regards traditional television with something approaching open disdain would be unwavering in their loyal to the SVODs and OTTs that stream their beloved content anytime and anywhere they want it.

But that’s not neccesarily so, according to a new study from Dallas-based research firm Parks Associates. The U.S. survey found that 20% of U.S. broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015.

From the article "SVODs Are Hot, But Subscribers Are Still Fickle: Survey" by Bree Rody-Mantha.

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New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

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Over 350 streaming services have been tracked in North America alone, according to data from research firm Parks Associates – a vastly different market from digital video’s origins in 2007. “The sh...

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About Parks Associates

SVODs Are Hot, But Subscribers Are Still Fickle: Survey

Previously In The News

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

Apple Reportedly Plans To Revamp Its Apple TV+ App

You Can Save Over $350 a Year on Streaming Services If You Don’t Mind Commercials

Americans Are Spending Less on Streaming in 2023 As Cord Cutters Cut Back

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