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SVODs Are Hot, But Subscribers Are Still Fickle: Survey

April 21, 2016

You might think the generation that regards traditional television with something approaching open disdain would be unwavering in their loyal to the SVODs and OTTs that stream their beloved content anytime and anywhere they want it.

But that’s not neccesarily so, according to a new study from Dallas-based research firm Parks Associates. The U.S. survey found that 20% of U.S. broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015.

From the article "SVODs Are Hot, But Subscribers Are Still Fickle: Survey" by Bree Rody-Mantha.

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"Interoperability continues to be a leading challenge for the smart home industry," said Chris O'Dell, Parks research associate. "Nearly 75 percent of consumers who intend to purchase a smart home dev...

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About Parks Associates

SVODs Are Hot, But Subscribers Are Still Fickle: Survey

Previously In The News

Buying a home? Sellers may use cameras, microphones to spy on house hunters

As cord-cutting prices rise, here's what you can do to keep costs down

PowerHouse Alliance Distributor Members Invite Dealers to Automation, Security, AV Training and Events this November

Homes Now Have 10+ Connected Devices: Parks Associates

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