Register

I agree with the Privacy Policy

In The News

Tablets Top Smartphones For Branding Campaigns

March 11, 2013

Tablet users are more active in the evening, with 63% of tablet ad requests coming after 2 p.m. Smartphones click more often from midnight through the morning, according to Adfonic. The findings support Parks Associates' research that tablets are becoming alternatives to controllers and interactive program guides, with more than one-third of tablet owners using apps to search for show-related information or check listings while in front of the TV.

Mobile and the rise of local services, a clear trend highlighted at the South by Southwest Interactive (SXSWi) conference, suggests apps could continue to fragment destinations across the Web. Tablets may prompt more clicks, but apps will generate a mere $8.8 billion in revenue this year, compared with $16.4 billion expected from smartphones, according to ABI Research. Of the combined $25 billion, 65% will come from Apple’s iOS ecosystem, 27% from Google’s Android, and the remaining 8% from the other mobile platforms.

From the article, "Tablets Top Smartphones For Branding Campaigns" by Laurie Sullivan.

Previously In The News

Boom In OTT Devices May Be Big Boost To Small Providers Like Popcornflix

According to other, new data from Parks Associates, about one in 10 broadband homes bought streaming device so far this year. Then there’s this stunning assertion from Barbara Kraus, director of re...

25% Of Under-34 Viewers Think Online Is Better Than Pay TV

A new report from Parks Associates caught my attention for this one blunt fact/assertion: The “OTT Playbook: Success Factors for Video Services” contends that 25% of consumers under the age of 34 b...

More Connected Devices Driving Desire For Tech Support

More connected home devices means greater opportunities for consumers to have issues with them, and thus, more opportunity to help fix them. According to research from Parks Associates, more th...

Consumers Share Log-Ins For OTT Services, Slice Into Revenue

The over-the-top devil is in the details. While OTT services are rapidly rising in use, so is consumers’ savvy in piggybacking onto their friends’ and family’s OTT subscriptions. More than 57%...

‹
1
2
...
33
34
35
36
37
38
39
40
41
42
›