Over-the-top video is taking over connected devices around the globe. According to research from the Parks Associates, there are more than 200 OTT services in the U.S. market alone, and there are over 500 operating throughout Europe. In the US, over 53% of the broadband households subscribe to both a pay-TV service and at least one OTT video service. In addition to the streaming services, it is estimated that 300 hours of video are uploaded to YouTube every minute.
From the article "Tackling the Video Revolution — How AT&T, Verizon, Sprint & T-Mobile Are Investing in Video" by Matt Lopez.
Streaming video device pioneer Roku continues to lead the market, but rivals Amazon.com (AMZN), Apple (AAPL) and Alphabet (GOOGL)-owned Google are close behind. Roku accounted for 30% of streaming...
The category certainly shows positive momentum. Last month, Parks Associates released research that found that one quarter of U.S. smartphone owners use payment apps at least once monthly and that mor...
Nearly a quarter of millennial heads of household are over the top (OTT)-only, which is higher than the national average of 15% among US broadband households. According to research from Parks Assoc...
With the growing number of streaming services, churn will be an issue as consumers experiment with different offerings, Brett Sappington, senior director of research for Parks Associates, told IBD....
