Register

I agree with the Privacy Policy

In The News

TargetSpot Adds 6 Pure-Play Audio Partners

February 11, 2013

TargetSpot allows advertisers to target online radio listeners based on various factors, including ZIP code, time of day and personal listening preferences.

According to research cited by TargetSpot, 42% of U.S. households with broadband access listen to Internet radio, and 22% of these have a household income over $100,000. On the advertising front, 58% of online radio listeners can recall having seen or heard an online radio ad in the last 30 days.

The TargetSpot data is drawn from the Digital Audio Benchmark and Trend Study, based on a survey of adult U.S. broadband households conducted from January 7-17, 2012, by Parks Associates.

From the article, "TargetSpot Adds 6 Pure-Play Audio Partners" by Erik Sass.

Previously In The News

Apple’s Siri: Loved, But Underused

Parks Associates, a research firm, has released the results from its Apple iPhone Siri Users study, which finds that Siri is primarily used to make phone calls and send text messages. The report fo...

Netflix, Newbies Among Top OTT Services

According to estimates from Parks Associates’ most recent “OTT Video Market Tracker,” the top video streaming service (based on number of subscribers) is Netflix, followed by Amazon Video and Hulu....

Roku Benefits From Streaming's Rise

More than a fifth (21%) of U.S. broadband households with a connected electronics device are using it for streaming media, up from 12% last year. Moreover, usage of connected gaming consoles and DV...

Dish, Whirlpool Partner With Amazon Devices

Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Millennials are most likely to partake (46%), but -- as the technology co...

‹
1
2
...
13
14
15
16
17
18
19
...
46
47
›