Register

I agree with the Privacy Policy

In The News

TargetSpot Adds 6 Pure-Play Audio Partners

February 11, 2013

TargetSpot allows advertisers to target online radio listeners based on various factors, including ZIP code, time of day and personal listening preferences.

According to research cited by TargetSpot, 42% of U.S. households with broadband access listen to Internet radio, and 22% of these have a household income over $100,000. On the advertising front, 58% of online radio listeners can recall having seen or heard an online radio ad in the last 30 days.

The TargetSpot data is drawn from the Digital Audio Benchmark and Trend Study, based on a survey of adult U.S. broadband households conducted from January 7-17, 2012, by Parks Associates.

From the article, "TargetSpot Adds 6 Pure-Play Audio Partners" by Erik Sass.

Previously In The News

Many Consumers Prepped for Mobile Holiday Shopping

In another study, by Parks Associates, a quarter of consumers were found to be using mobile commerce apps to help with in-store purchase decisions. In that study, the top categories for mobile shop...

Over The Top: Big, Diverse Disruptive Force

But also, Parks Associates also reports this week that 46% of all broadband households also have a game console connected to the Internet and 28% use it as their primary connected device. And of th...

Looking At The Auction Marketplace From Other Perspectives

In RTB, scale also means having the power to process data at rapid speed. From the time a request comes in, each bidder has 100 milliseconds to respond. In that time, a bidder has to locate the use...

Tablets Top Smartphones For Branding Campaigns

Tablet users are more active in the evening, with 63% of tablet ad requests coming after 2 p.m. Smartphones click more often from midnight through the morning, according to Adfonic. The findings su...

‹
1
2
...
19
20
21
22
23
24
25
...
41
42
›