Providing market intelligence for more than 35 years

In The News

The Apple TV is lagging behind its biggest rivals

When it comes to streaming set-top boxes, the Apple TV may get most of the attention, but it's not the device used by most in the US for streaming video.

According to a new study by the research firm Parks Associates, the Apple TV only accounts for 3.6% of all video streaming to televisions in the US, while its biggest rival, Roku, accounts for nearly 10% of streaming.

But even more interesting, video game consoles like the Xbox and PlayStation are the most popular streaming devices for TVs. The study broke down streaming by brand, lumping all models of the Apple TV, Roku, and video game consoles together. 

From the article "The Apple TV is lagging behind its biggest rivals" by Steve Kovach.

Previously In The News

Local News Sources Losing Ground To Live Streaming From Social Media

A growing number of U.S. broadband households is spending more time watching user generated live content on social media, according to a new industry report from Parks Associates. The growth in this s...

Landline Telephony Has Role in Post-Pandemic Home, Says Parks

COVID-19 led to renewed validation of legacy telephony technologies as voice calls “address the universal need for communication and social connection, providing a lifeline for everyday life, work, an...

Fitbit Buys Smartwatch Pioneer Pebble Amid Wearables Shakeup

The smartwatch market has also slumped. Apple Watch sales are down this year, and Lenovo’s Motorola brand has dropped out of the market. Most people simply aren’t finding reasons to buy them: Smartwat...

Google's DIY Security Exit Spurs Doubts About Segment's Future: Parks

Google's decision to discontinue its three-year-old Nest Secure do-it-yourself security system wasn’t a surprise, given Google’s $450 million investment in security stalwart ADT in August, Parks Assoc...