Providing market intelligence for more than 35 years

In The News

The Apple Watch Has Gotten Simpler, But That’s OK

Apple’s decision to simplify the watch speaks to a larger issue facing makers of wearables: Advanced biotracking sensors would have made the Apple Watch less of a multipurpose consumer device and more of a medical device used to diagnose diseases or track chronic conditions — which could have opened the watch up to regulation by the U.S. Food and Drug Administration.

“I don’t think Apple wants to be a health-monitoring device maker,” said Harry Wang, director of health and mobile product research at Parks Associates. “They do want to leverage their popularity on the iPhone as a device platform, integrating all health data that can be collected for different devices.”

That information is being gathered through Apple’s new Health app, a dashboard of users’ health data, and HealthKit, a developer tool that lets wellness apps share data. The watch could be populated with messages from external devices and services that track specialized health information.

From the article "The Apple Watch Has Gotten Simpler, But That’s OK" by Stephanie M. Lee.

Previously In The News

40% Already Use Voice Recognition Software, 70% Satisfied With It

Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...

Partner With SVOD Providers For Younger Generation

According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell,...

Saving Money Top Driver For Smart Home Device Purchasing

The majority (61%) of households that do not own and do not intend to purchase a smart home device could be persuaded by reduced household bills or insurance discounts, according to the study, compris...

43% Plan To Purchase A Smart Home Device This Year: Study

“Having smart home devices pre-installed in the home creates an immediate opportunity to demonstrate specific value propositions in safety, energy management and convenience,” stated Patrice Samuels,...