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The Challenge For Smart Home Companies: Getting A Foot In The Door

But many consumers are leery. News articles questioning the privacy and security of home networks and connected devices, including always-listening smart speakers, have put off potential buyers. The science-fiction fantasy of a truly smart home has hit a harsh reality where most consumers don't share the enthusiasm of technologists.

"In 2018, the industry did not reach a substantial number of new buyers," said Chris O'Dell, an analyst with Parks Associates. "What we did see was that those already owning smart home devices continued to purchase them."

From the article "The Challenge For Smart Home Companies: Getting A Foot In The Door " by Patrick Seitz.

Previously In The News

More U.S. Consumers Feel ‘Safe Enough’ With Pro Monitored Smart Home Gear

More U.S. Consumers Feel ‘Safe Enough’ With Pro Monitored Smart Home Gear That’s according to a Parks Associates survey that also queries U.S. broadband households about their opinions on self-monito...

Age Tech: Reshaping Channel Opportunities

Technology is liberating boomers, seniors, families and caretakers by connecting care to the home. During the COVID-19 pandemic, 29% of U.S. seniors ages 65 and older have used video conferencing serv...

SMB SPENDING ON PHYSICAL AND CYBERSECURITY ON THE RISE

More than half of SMBs are concerned about cybersecurity regarding employees’ home networks, while 21 percent report an increase in need for products and services to protect or monitor the physical sa...

TMA Mid-Year Meeting Examines Monitoring Beyond Usual Use Cases

Among the featured presenters on Tuesday was Elizabeth Parks, president of Dallas-based research firm Parks Associates. Her presentation, titled “Value of Monitoring: Expanding Beyond the Traditional...

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