Providing market intelligence for more than 35 years

In The News

The Cord-Cutter’s Guide To How To Watch The Super Bowl

For a few hours on Sunday, Fox is nixing subscription requirements and opening its Fox Sports Go app to anyone who has cut cable from their lives or has a temperamental TV antenna. After the game ends, Fox’s live stream goes back to paid users only — or those with a decent antenna.

“Live TV, particularly live sports, has long been a challenge for cord cutters,” said Brett Sappington, senior director of research at Parks Associates, which tracks the internet TV market. “Because those rights are so expensive, they are often held behind a paywall or are only accessible via a local broadcast network.”

From the article "The Cord-Cutter’s Guide To How To Watch The Super Bowl" by Tamara Chuang.

Previously In The News

Half Of U.S. Homes Have Access To SVOD Services, Says Nielsen

That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52...

Does Sharing Your Netflix Password Make You A Criminal?

Yet despite the fact that a study by Parks Associates last year found that subscription video on demand (VOD) services like Netflix stand to lose $500 million per year due to password sharing, VOD exe...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

Pay TV Meets OTT: 1 in 5 Get Streaming Service Through Pay TV

It's the embodiment of "If you can't beat 'em, join 'em": Researcher Parks Associates released data today showing that 21 percent of pay TV subscribers in the U.S. also subscribe to a streaming servic...