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In The News

The Digital Home Brings A Digital Headache

June 21, 2006

Tech Web Based on the survey findings, Parks Associates estimates that in the last 12 months, more than 41 million U.S. Web users had Internet security problems, more than 21 million had computer hardware and software issues, and nearly 11 million had problems with a home network.

"As the average household uses more digital services and products, there will be substantial risk to the bottom line for both service providers and manufacturers as their technical support costs escalate," said Kurt Scherf, vice president and principal analyst for Parks Associates, said in a statement.

Rather than let costs increase, vendors and service providers should take advantage of consumer willingness to buy additional warranties and accident protection contracts on new electronics and computer products, Parks Associates said. In addition consumers also have reacted positively to preventative maintenance, monitoring, and troubleshooting services.

"Consumers want access to trusted third-party providers of information, support, and how-to services when it comes to their digital home products and services," Scherf said.

From the article "The Digital Home Brings A Digital Headache," by Antone Gonsalves.

Previously In The News

Some New Data Emphasizes The Drift To OTT Viewing

Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up...

Marketers: Time To Go 'Over The Top' With Video?

New investments in OTT and recent consolidations in the space seem to show that OTT technology is here to stay. In fact, new research from Parks Associates here shows that OTT video adoption is inc...

Streaming Media Device Use In Broadband Homes Hits 20%

Although initially a hot seller, Google Chromecast usage has cooled somewhat -- partly because of a hotly competitive market overall for Internet-connected TV devices. Parks Associates says new...

Chromecast Popular, Not Often Used

Easy to use and relatively inexpensive, Google’s Chromecast streaming media device caught on quickly with consumers, but it doesn’t hold much staying power when it comes to consistent usage. Ac...

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