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The Digital Home Brings A Digital Headache

June 21, 2006

Tech Web Based on the survey findings, Parks Associates estimates that in the last 12 months, more than 41 million U.S. Web users had Internet security problems, more than 21 million had computer hardware and software issues, and nearly 11 million had problems with a home network.

"As the average household uses more digital services and products, there will be substantial risk to the bottom line for both service providers and manufacturers as their technical support costs escalate," said Kurt Scherf, vice president and principal analyst for Parks Associates, said in a statement.

Rather than let costs increase, vendors and service providers should take advantage of consumer willingness to buy additional warranties and accident protection contracts on new electronics and computer products, Parks Associates said. In addition consumers also have reacted positively to preventative maintenance, monitoring, and troubleshooting services.

"Consumers want access to trusted third-party providers of information, support, and how-to services when it comes to their digital home products and services," Scherf said.

From the article "The Digital Home Brings A Digital Headache," by Antone Gonsalves.

Previously In The News

Consumers Warm To Internet TV On Mobile Phones

In a separate study, researcher Park Associates found that U.S. consumers, particularly teenagers, preferred short, easily consumable content, such as music videos, TV sitcoms, and movie trailers, w...

Phone, Cable Companies Advised To Bundle More Services

Adding services to "triple-play" bundles could boost monthly revenue per subscriber to $206 by 2010 from $148 today, Parks Associates said. Additional services could include TV-based caller ID and h...

Social Networks Becoming A Prime Target For Online Video

Fully, 55 percent of users of the Web hangouts watch streaming videos, and 21 percent download video, Parks Associates said. In addition, people who visit these sites at least once a week are six ti...

Microsoft Entices Holiday Shoppers With 250 Vista-Ready Product,

"There's no precedent in my mind," Harry Wang, research analyst for Parks Associates said. The closest comparison would be the TV industry, Harry Wang said. Manufacturers selling analog sets toda...

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