Providing market intelligence for more than 35 years

In The News

The Fastest Growing Video Advertising Platform Is Now CTV

As media conglomerates such as Disney DIS -3.3% and Comcast place a greater content priority on streaming it has promoted consumers canceling their cable subscription. A study from Parks Associates says over one-third of U.S. broadband (38 million households) are cord-cutters. Over the next five years, Kagan projects cord cutting will result in a revenue loss from $91.1 billion in 2021 to $64.7 billion by 2025.

From the article "The Fastest Growing Video Advertising Platform Is Now CTV" by Brad Adgate.

Previously In The News

OTT's Big Sign-In Results From Connected TV Devices

Parks Associates estimates that worldwide revenues from OTT subscription revenues will double to $30 billion in 2020 from $15 billion in 2015. It also says OTT video subscriptions have increased by 12...

OTT Subs Rise, TV Everywhere Awareness Creeps Up

The number of over-the-top subscriptions has ramped up by 12% over the last two years. That’s the finding of a new research study from Parks Associates reporting that consumer adoption of services lik...

40% Already Use Voice Recognition Software, 70% Satisfied With It

Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...

Dish’s Sling Seen Passing 1 Million Users in Cord-Cutting Race

The milestone puts Sling TV ahead of Time Warner Inc.’s HBO Now in total subscribers, according to Brett Sappington, an analyst with Parks Associates, which bases its information on consumer surveys a...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive