Providing market intelligence for more than 35 years

In The News

The Glory Days of Sharing Passwords to Stream Free TV May Soon End

According to Bloomberg, industry research firm Parks Associates found that one-third of internet users stream cable TV shows without paying for access, which, the firm estimates, costs cable companies $3.5 billion a year-a figure that could rise to nearly $10 billion over the next three years as more audiences move to streaming over traditional TV. 

From the article "The Glory Days of Sharing Passwords to Stream Free TV May Soon End" by Melanie Ehrenkranz.

Previously In The News

New Sharp TVs will introduce TiVo’s operating system to US

TiVo’s operating system is already in use in Europe, but it faces stiff competition in the U.S. Data shared by Parks Associates in November shows that Amazon, Roku, and Samsung account for 65% of all...

Parks Associates: ARPU for traditional home service bundles increased in 2024

In December, Parks Associates announced that its research project Home Services Dashboard has revealed that ARPU for traditional services bundled with home internet increased year-over-year in 3Q 2024...

Netflix bets big on Christmas NFL streaming

“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates. She was one of many viewers...

1 Growth Stock Down 84% to Buy Right Now

Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising mar...