Providing market intelligence for more than 35 years

In The News

The Great ISC West Roundup 2016

I also had a great opportunity to tour the Honeywell Security & Fire booth—the biggest booth this year at ISC West 2016. Honeywell’s George Janelis, senior channel manager, gave me some informative demos on the amazing technology Honeywell now has available for the connected home, and outlined the increased support and options now available for Honeywell dealers looking to provide these options to their customers.

On Thursday, I started the day bright and early with the Security 5K/2K with Mission 500, a great charity in support of children and families in need. This year’s race raised $95,000, and awareness of how much more still needs to be done.

Back at the expo hall, I was able to conduct two great video interviews at the SSN Media Stage for ssnTV. My first interview was with Tom Kerber of Parks Associates, a market research company, who shared with me some interesting insights from the show as he was able to meet face-to-face with so many from the security industry. He noted that ISC West is an opportunity to gather “qualitative evidence to support some of the data and research we are seeing in areas like RMR growth, for example.”

From the article "The Great ISC West Roundup 2016" by Martha Entwistle, Paul Ragusa, and Spencer Ives.
 

Previously In The News

To save money, Americans are considering ad-supported streaming offers

Tiers with advertising could help stem the loss of financially challenged subscribers from platforms, since according to a Parks Associates study, three out of ten American households unsubscribe from...

Parks Associates Study Finds 30% of Security Dealers Sold DIY Systems in 2023

Parks Associates research finds security dealers are branching out into new areas to bolster revenues and add applications that require or enrich professional installation and monitoring. The firm’s 1...

Analysis: Viewers crave streaming simplicity not more fragmentation

Parks Associates reveals that only 5% of U.S. households rely solely on traditional pay TV. Instead, smart TV apps have emerged as the new living room entertainment hub. From the article, "Analysis...

IRobot faces a murky future amid rising Roomba competitors

The company is still “number one,” said Elizabeth Parks, president of market research firm Parks Associates in Dallas. But it’s a shaky number one. Parks estimates that iRobot had nearly two-thirds of...