Providing market intelligence for more than 35 years

42% of American households with internet now own at least one smart home device, according to the market research firm Parks Associates.

From the article, "The hidden cost of smart home technology" by Lily Jamali and Rosie Hughes.

Previously In The News

Multifamily properties report positive effect of smart building solutions on ROI

Parks Associates today announced a new white paper, Smart Tech for Multifamily Properties: Understanding ROI, developed in partnership with SKBM SmartTech, with insights from recent interviews with mu...

6 Best Smart Thermostats in 2024

Smart thermostats are becoming more and more popular, with the share of Internet-connected U.S. households with a smart thermostat rising to 16% in 2022, a recent survey by market research firm Parks...

5G FWA success in USA yet to be seen in India

Additionally, 66% of FWA subscribers consider their pricing plan as fair – which is significantly higher than in the case of other types of fixed broadband technologies, according to a survey conducte...

Finance and phones – what can retail banking learn from the phone business?

KEY STAT: Net Promotor Score (NPS) increases in direct proportion to the number of subscriptions per user. High NPS means higher product satisfaction means greater service adoption. - Parks Associates...