Providing market intelligence for more than 35 years

In The News

The Home Appliance Renaissance

Finally, another contributing factor to the in-home renaissance is the growth of smart-home adoption. According to Parks Associates, 19 percent of U.S. broadband households plan to buy a smart major appliance in the next 12 months.

On that front, as the appliance industry continues its push into smart home, vendors are increasingly looking to the voice-control ecosystems of Amazon and Google to help extend their beachheads. High-end brands such as Jenn-Air are linking control of their cooking appliances to Alexa and Google Home control. Appliance owners will be able to control such functions as preheating and timers, and change temperatures and cooking modes, via voice commands over the home’s Wi-Fi network.

From the article "The Home Appliance Renaissance."

Previously In The News

Report: How Consumers Stream

A new reports from Parks Associates named “Streaming Device Use and Setup in the Connected Home” takes a look at the amount of streaming entertainment that is streamed in the home, and the ways it is...

Despite YouTube Music’s Relaunch, YouTube Premium Falls Out of the Top 10 Streaming Services In the U.S.

YouTube’s latest music subscription service is failing to boost YouTube Premium in any substantial way, according to recent research. According to Parks Associates, YouTube Premium — which includes th...

Research: Interest in Home Emergency Systems for Consumers Over 50

Parks Associates research shows that 50 percent of consumers ages 50 and older in U.S. broadband households are very interested in an emergency panic button service or home emergency system. The inter...

Amidst Dismal Numbers, YouTube Dials Back Its Premium Service

As predicted, very few people wanted to pay up. According to Parks Associates, YouTube Premium – which includes Music Premium – no longer ranks among the top 10 streaming services in the US. Com...