Providing market intelligence for more than 35 years

In The News

The Latest On Gadgets: Under Armour unveils fitness gadgets

However, the South Korean electronics and consumer electronics product manufacturer chose not to unveil the new smartphone. Apple Watch went on sale along with great offerings from the likes of Huawei and FitBit. The rapid advances in mobile processors has made it possible to produce sophisticated chips that use very little power cheaply. Please see our terms of service for more information.

According to an analyst for Parks Associates and 20-year CES attendee, "I think disruption across industries in tech has allowed smaller companies to play significant roles in the evolution of the industry".

From the article "The Latest On Gadgets: Under Armour unveils fitness gadgets" by Frances Clayton.

Previously In The News

Research: 47% of US familiar with AI tech

Parks Associates research in partnership with Adeia reveals 47 per cent of US internet households report familiarity with at least one AI technology, such as tools like ChatGPT or AI-powered image edi...

EV Sales Growth Flattens Following Pandemic Peak

Electric vehicles (or EVs) had received a big boost off the heels of the pandemic as consumer interest over environmental issues coupled with hearty government subsidies helped fuel a respectable boom...

Apple devices have high net promotor scores across consumer electronic products

Parks Associates’ new Tech Ecosystem Dashboard, featuring ownership and purchase intention data from surveys of 5,000-8,000 US internet households, finds the net promoter scores (NPS) for Apple-br...

Warner Bros. Discovery and Disney launch Hulu, Disney+, Max bundle

According to Parks Associates research, U.S. households that had five or more OTT subscriptions declined from 52% in Q3 2023 to 46% in Q1 2024 and average monthly spending on SVOD services dropped fro...